Sontag(2010) states that beauty is like a trap for women. To get out of this trap requires women to put some distance between themselves and beauty. Instead of keeping the distance, women find themselves more and more surrounded by that trap. This starts from the childhood. Toddlers beauty contest can be given as the best example for this situation. In “Toddlers and Tiaras” broadcasted in Travel and Living Discovery channel different age groups compete with their beauties to get the tiaras. Every episode follows a different group of contestants. This compelling series showcases the traditional elements of child pageants, stage mums and dads, hair extensions, spray-tanning, make-up and glitter. I sometimes watch this programme and I see that the kids who are not aware of even the term “beauty” are imposed to become beautiful through make up, hair style, clothing etc. In the picture above we can see how a mom forces a four years old girl (at most) to wear make up for the contest. I think this is the most brutal side of the beauty. It is not surprising that when these kids grow up, the image of being beautiful will stay in their mind as wearing the best make up, having the most attractive hair style, having a good shape which is slim and sexy. In my opinion as long as human beings can not get rid of this consciousness they will continue to be the slaves of beauty.
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